Zest ยท 2026
Zest ROI calculator
A calculator, and the article around it, for working out the return on a social climate survey before budgeting for one. The formula was validated by Zest's in-house experts. It was picked up by a respected outlet in the space (Yapluqua).
- Client
- Zest, French HR software
- Year
- 2026
- Type of work
- Search content and a tool
- My role
- Researched, built and wrote it
The problem
A long-tail search question: how to allocate a budget for a social climate survey. I reasoned that the best answer was to establish the return on the survey first, and then talk about the budget.
What I did
- Gathered industry research to ground the calculation.
- Built the formula for the return on social climate measurement. Zest's in-house experts validated it.
- Turned the formula into an interactive calculator.
- Wrote the article around it. I researched, wrote and finalised the whole article myself.
Tools, and how they fit together
The calculator is a web tool I built in HTML, CSS and JavaScript, sitting inside the article on Zest's site.
Who I worked with
Zest's in-house experts checked the formula. The article is published under a colleague's byline, but I am its author.
Result
The calculator was picked up by a respected outlet in the space, Yapluqua,.
Limits
Press pickup shows the calculator was noticed. It is not a measure of leads, and I do not publish traffic or lead figures for it here.