← Writing

Semrush  ·  Oct 2024 to Oct 2025

Ad copy & design

Sponsored placements written and designed for Semrush, distributed through third-party newsletters. The brief: short, punchy, personality-led copy and visuals that drive trials and free resource downloads.

Role: Copywriter and designer. I wrote and designed the static and animated ads myself, responsible for concept, copy, call to action and creative assets.
AI Text Summarizer, Generate Summary for Free

Newsletter ad · AI Text Summarizer

Is your special friend bringing up the same old argument while your mom is calling for the 15th time about your father who won't stop leaving twinkie wrappers between the couch pillows but you still have to read your boss' 1000-word email?

[Summarize it.]

Like we should have with that sentence.

Newsletter ad · Semrush SEO suite

Growth Memo readers get a double duration trial of the best SEO suite out there.

[Get 2x]

Newsletter footer ad · SEO

Psst, low marketing budget?

SEO is the cheapest way to get customers. No need to hire an expert though, we’ve got you covered:

  • Read Leigh McKenzie’s ultimate SEO tutorial
  • Discover 8 ways you can boost traffic with a free Semrush trial
  • Try Brian Dean’s famously effective SEO crash course

Bonus: a 2x trial of Semrush to help you kickstart your journey.
Our readers have claimed theirs.

Newsletter ad · Semrush .Trends

Imagine this:

You want to grow your company, but only get to pull one lever.

Which one are you picking?

The last one is pretty good, but really you can stop wondering.

Just visit the Semrush .Trends supertool and see what’s working right now for top brands.

Meet your next growth lever → (comes with 7 day free trial)

Newsletter ad · Social media strategy template

Flying blind on social?

Sometimes, just pumping out content isn’t enough.

You need to fix your strategy.

That takes courage.

This template should help.

[FREE] Semrush Social Media Strategy template →

Newsletter ad · Free resource

Know thine enemy

You know what’s unfair?

Knowing your competitor’s ad spend.

We (don’t) hate to quote Sun Tzu’s Art of War, but: “If you know the enemy and know yourself, you need not fear the result of a hundred battles”.

[Get the advantage]

Newsletter ad · Free tool

Free paraphrasing tool

Rephrase copy without limits.

Like how they said it? Make it yours.

Want to say it better? Run it through here.

It’s quicker than asking ChatGPT to “rephrase this, but better”.

[Try it out]
More traffic than you can handle, Semrush animated ad

Newsletter ad · Animated ad copy

Want to be more visible online?

You’re in the right place.

Every tool and guide to grant your wish is behind this button.

[Get more traffic]

Newsletter ad · Website health

The #1 thing for website conversion rates: Speed.

A slow site means losing customers.

User experience and closing the education gap come next, but that’s all pointless if they leave before it loads.

Click here for a free website health check

If yours is slow, you’ll also get steps on how to speed it up.

Real CRO comes next.

Newsletter ad · Semrush trial offer

The path of least resistance

We can’t all make fancy holiday videos like Coca-Cola. But there’s another, smarter way to get traffic.

No huge budgets needed. No viral videos required. Just proven strategies that work.

Want to learn how?

Get the Growth Memo Package

  • Extended 14-day Semrush trial
  • SEO guide by our expert Leigh McKenzie
  • All the tools to make it work
[Start your journey →]

Newsletter ad · Growth kit

Your hands-off ads kit

Learn. AdClarity lets you unwrap competitors’ digital ads, ad spend and impressions. Adapt and improve.

Create. Adcreative.ai generates great ad banners, texts, photoshoots, and video.

Launch, manage and optimize. Ads Launch Assistant’s 1-click publish & performance tracker makes life easy.

For social. The AI Social Content Generator generates & publishes social media videos, ads, and posts in your brand language.

Newsletter footer ad

PS: Did you know?

As a Growth Memo reader, you have special access to 55+ online growth tools.

All made so you can acquire more customers with SEO, paid search, social media and content marketing…

…while staying ahead of the curve with invaluable competitor insights.

Worth a try?

Take the leap.

[Get my 2x free trial]

Newsletter ad · Ecommerce

Turn ecommerce into passive income

Customer acquisition is tough.

Unless you have an organic pipeline that just keeps giving.

That’s what SEO gets you: low effort, low cost customer acquisition.

It takes time to build though, like a garden.

So plant the seeds now.

[Show me how]

Newsletter ad · Ecommerce

“The best time to plant a tree was 20 years ago. The second best time is now.”

Someone on the internet, but I like the sound of it.

It applies to ecommerce too: some seeds you plant now to reap the fruit of later.

Example: organic customer acquisition.

It takes patience, work and love.

But once it comes online?

Sit back and relax on your sunchair in Zanzibar and watch customers flow in without investing another cent.

Get to planting.

Newsletter ad · Ecommerce

The DREAM

In a perfect world, you’re sipping a Mai Tai on a beach, while customers pour in.

But this is the real world, A.K.A. the rat race. Every day, you:

  • Plan and produce creative
  • Tweak campaigns obsessively
  • Test pricing
  • Improve retention
  • Hire better
  • Manage inventory
  • Pray for reliable 3PL
  • Worry about tariffs

Want to stop worrying about customer acquisition?

Build an organic pipeline.

[Read the complete ecommerce SEO guide]

Newsletter ad · Ecommerce

Ecomm megamind

If you’re selling anything at all in ecommerce, you’re already a rockstar.

Most don’t make it there.

But even if you’ve got things going, are you done learning?

Let me answer that for you: no way.

It’s a field that’s constantly in evolution. Here’s how to stay on top:

  • Read this newsletter (not biased)
  • Follow ecommerce thought leaders
  • Solidify your PPC game for short term results
  • Start building your organic pipeline for long term ROI
Googlads illustration

Newsletter ad · Google Ads

Let me tell you a story.

Googlads came home on a rainy night and had to apologize to his wife. The day's catch had been small, and it wasn't the first time. With a sad look at the empty pantry, he locked eyes with his wife who gave him an understanding nod. There was only one option left. The gods wanted blood.

It shouldn't take a sacrifice to get your Google Ads to work.

Learn how to optimize your campaign with real experts. For free.

Click here →

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