← Writing

Semrush  ·  The Growth Bulletin & The Early Checkout

Email newsletters

Newsletters produced for Semrush's two acquired email assets. Long-form issues are tactical, opinionated pieces aimed at senior marketers. Short-form issues are punchy, idea-led dispatches written for high open rates and click-through. Each opens as a PDF in a new tab.

Role: Full ownership of strategy, copy, subject lines, send cadence and deliverability. Migrated both lists from ActiveCampaign to Beehiiv, executed rebrands, and removed about 99% of an inherited list of about 50,000 contacts as bot-like (the full story).

More writing

DTC TimesSemrush articlesAd copy & designLanding pagesAll writing