Reach and results
Making sure people find it, and act on it
Audience research, search, newsletters, tools and go-to-market strategy. Each project is explained end to end: the problem, what I did, the tools, who I worked with, the result and the limits.
Search and conversion
Zest, 2026 ยท SEO
Zest pillar page rebuild
A pillar article with traffic that did not convert, rewritten for readers, with softer calls to action and a free questionnaire generator. It rose in search and produced demo requests within the first month.
Zest, 2026
Zest ROI calculator
A calculator, and the article around it, for budgeting a social climate survey. Picked up by a respected outlet in the space (Yapluqua).
Audience and messaging
Newsletters
Strategy and modelling