Semrush ยท Oct 2024 to Oct 2025
The Growth Bulletin and other Semrush articles
Managed Semrush's acquired newsletters, The Growth Bulletin and The Early Checkout. Overhauled the email programme, ran platform migrations, executed rebrands, and produced original content to drive brand PR, AI presence and direct traffic. The story of the list rebuild is in the Semrush newsletter turnaround.
The public archive only goes back to October 2024. The emails themselves are on the email page.
Articles and resources
How to Build a Revenue-Generating Content Strategy
A tactical guide on mapping content directly to enterprise revenue pipelines. Covers funnel architecture, content-to-revenue attribution, and distribution for acquired media assets, written from the perspective of someone who has audited GA4 discrepancies, restructured attribution, and scaled email assets post-acquisition. It addresses how to track impact on LTV:CAC from first touch to close.
Marketing for Growth: Marketing & Finance
Long-form piece on the relationship between marketing investment and financial performance, the framing that PE portfolio teams and CMOs use to justify and structure budget allocation. Part of the Growth Bulletin editorial programme.
Thought Leadership Isn't for You
Edited for The Growth Bulletin. The brief: drive brand PR and AI presence for Semrush while producing opinionated, useful content for senior marketers.
12 Ways to Streamline Your Marketing Efforts with AI
Edited for The Growth Bulletin, a Semrush-owned media property. Practical AI applications for marketing teams, structured to drive direct traffic to Semrush product pages.
Step-by-step SEO audit guide produced for Semrush's Growth Bulletin. A practical, tool-led walkthrough covering site speed, crawlability, and on-page fundamentals, designed as a high-value subscriber resource and lead magnet.
An original framework for structuring content for AI-generated search results, built from Semrush research data and designed around a measurable structure. Unpublished.
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