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Zest  ยท  2023

Zest audience and messaging work

In 2023 I researched Zest's audience and built the messaging behind its outreach: buyer personas, pain points and more than 100 hooks, tested in a cold email campaign.

Client
Zest, French HR software
Year
2023
Type of work
Audience research and messaging
My role
Freelance

What I did

  1. Researched the audience. Competitor research and customer review research.
  2. Built the buyer personas, the ideal customer profile and the pain points.
  3. Wrote the messaging angles: more than 100 hooks.
  4. Tested it. The hooks were tested in a cold email campaign.

Result

I do not publish a metric for this work. It produced the personas and the messaging angles that the cold email test was built on.

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