Zest · 2023 and 2026
Zest
Zest is a French HR software company that helps companies measure employee engagement and social climate. I worked for them as a freelancer in two separate engagements, in 2023 and 2026. The search and AI-answer work was two projects, the pillar page rebuild and the ROI calculator. The 2023 work was audience and messaging research.
Zest, 2026 · SEO
Zest pillar page rebuild
A pillar article with traffic that did not convert, rewritten for readers. Search position rose from 12 to 2 and the page produced two demo requests in its first 30 days.
Zest, 2026
Zest ROI calculator
A calculator, and the article around it, for budgeting a social climate survey. Picked up by a respected outlet in the space (Yapluqua).
Zest, 2023
Zest audience and messaging work
Buyer personas, pain points and more than 100 messaging hooks, built from competitor and customer review research and tested in a cold email campaign.